Globalization and the Effect towards Managing Retail Marketing Introduction The world has become a global village and with it comes different changes and effects; this is particularly to the business world where they must find options to adapt to the changes or perish. Indeed with improved technology the business sector has become more competitive and requires strategic strategies to ensure any business stays afloat. This has not only been in the business scenes, but also the political, social, economic and legal fields as well (Young, 2001, p.121).
